Recently I was presenting on the process of asking for a major gift before a diversified group of development professionals. The folks in the room that day spanned all levels of development leaders, gift officers, and support team members and ranged in experience from a few weeks on the job to seasoned pros. During a…
Author: Jason McNeal
I provide leadership, advancement and fundraising consulting services to educational, healthcare, and non-profit organizations.
What Are You Selling?
Development officers are in the business of selling, right? So, what are you selling? The most ineffectual officers are selling themselves. Development folk of average effectiveness are selling a project, a building, a program, an initiative, or a campaign. The above average officers are selling institutional mission and vision. But the truly exceptional development professionals…
A Step Toward Integrative Prospect Research
What does the phrase “prospect research” mean to you? For most advancement professionals, I would suggest that the phrase conjures up thoughts about a process of gathering data on a donor or prospect from sources other than the prospect. Whether we use fee-based or free electronic databases, newspapers, other institutions’ donor lists, or peer screens,…
The 3 Problems with Fundraising Performance Metrics
Performance metrics are important. But performance metrics aren’t the work. Performance metrics represent a proxy for our work. And sometimes a poor proxy at that. Our work is not some number of moves, visits, or even the asks or the dollars committed we can claim. Our real work is qualitative in nature. It’s making people…
The #1 Thing You Should Be Teaching Your Board
If you want to transform your Board into an engaged and dynamic fundraising body, then teach them the following: Fundraising is the exact opposite of begging. You should always ask for money from a position of confidence and while standing tall, not shrinking and bowing down. Do this because you believe in what our institution…
The Power of Words: From “Cultivation” To “Engagement”
Recently, I was involved in a strategy meeting with the president, vice president, and campaign chair for a higher education institution. The vice president was discussing how a key high wealth donor prospect had become excited about the purpose of the campaign and that a solicitation had occurred. She said, “Our major gift officer was…
“It Never Hurts To Ask”
Actually, this phrase is wrong. It can hurt to ask. Sometimes it can hurt bad. When you ask too soon in a relationship, you can appear greedy or needy. When you ask too late, you can appear slack or, worse, disinterested. Asking for something that a donor has no interest in can suggest you haven’t…
Plan to Be Grateful and Build a Better Team
In addition to developing your goals, plans, and timelines for the coming year, what else are you accomplishing through your annual planning process? If you are an efficacious advancement leader, you probably are employing activities and exercises that enhance a positive sense of teamwork among staff members. I routinely encourage advancement leaders to increase the…
What Are Your Money Narratives?
Suze Orman, the personal finance personality on CNBC and author of a number of books about money, shared a story about how she came to understand the value of money. Apparently, when she was a little girl her father owned a small business. One evening, his shop began to burn. Before the flames had engulfed…
What is stopping you?
What is stopping you from planning that trip filled with discovery visits? From making that call? From making that donor visit? From sending those thank-you notes? From doing any of the other important relationship-building items on your to-do list? In answering the “what is stopping you?” question, you might respond in one of the following…